Royal Caribbean appeals to couples and singles in their
30s to 50s as well as family vacationers. The median age
is low 40s, slightly lower on three and four night cruises
and slightly higher on longer cruises of 10 or more nights.
Our guests have an appetite for new experiences and an
interest in activities that take them out of the ordinary,
connect them with other people and enable them to explore
new places and learn about other cultures. They are keen
travelers seeking a quality vacation at the best value,
one that caters to an array of travel needs and preferences.
About three-quarters of Royal Caribbean’s guests have cruised
before and more than a quarter have sailed with us previously
– we enjoy one of the highest repeat passenger percentages
in our market segment. Guests are almost evenly divided
between men and women and about sevety-five percent are
North American.
